Building a successful company takes hard work and solid planning. Sometimes it requires a change in direction to follow consumer buying trends and find your sweet spot in the market. Gibraltar is experienced at dealing with companies in transition and other financial professionals who help guide these companies.
Recently, a turnaround consultant brought Gibraltar together with their client, an industry-leading retailer/e-tailer of new and preowned golf equipment, shoes, apparel and accessories. The company had been in business selling sports equipment to consumers through its multiple e-commerce sites.
In spite of a good track record of sales, the company had run into temporary setbacks in business performance. In addition to seasonality associated with its product mix, declining margins on discontinued products and shifts in product demand required the company to make changes to its product mix strategy.
Gibraltar doesn’t look solely at current performance blips. Gibraltar’s team has a long history of working effectively with seasonal businesses and special situations. What they saw in this case was a company with a solid strategy for moving forward. Gibraltar closed an $8.0 million line of credit with the company that allowed them to refinance their current lender.
Non-traditional lenders like Gibraltar may be able to provide more liquidity than traditional sources, especially in special situations. If you are experiencing challenges managing your company’s growth and need cash flow flexibility to move forward, asset-based lending from an alternative lender may be a good solution.